Mcdonalds Production and Operations Management - 1038 Words

Mcdonald’s Use of Teams in Production and Operations Management Introduction Strategies are important for all businesses, regardless of the products or services that they offer. Through strategic management and operations, companies are able to integrate new and effective means of running their respective businesses. In turn, these strategies results in an increased profit of sales, stable market position and greater levels of customer loyalty. In the fast food industry, businesses such as McDonald’s must establish certain business and marketing strategies. Primarily, the main goal of McDonald’s, just like any other organization is to sustain their competitive advantage in the global market. Overview of the Company†¦show more content†¦Despite some issues being raised against the company and the changing of marketing strategies, McDonald’s has remained in the status of being one the most successful big companies during this recession. On May 9, 2012, â€Å"the fast-food giant posted February sales results that most chains would envy† (Adamy, 2009). Even in this tough economy, McDonald’s was able to maintain profitability with it cheap dollar menu. Part of its business strategy is its plan to phase out certain items to try to create a healthier image for itself. The company is also planning other menu changes such as switching the size of some of its menu items. All of these changes in the menu are part of its strategy to provide a range of choices that supports a balanced lifestyle. McDonald’s also has a diverse market to include not only fast food but also children’s wear. The McKid’s products include footwear, videos, toys and casual clothes. Strategies in other areas of the organization were also made, such as the three-wheeled vehicle that is used to collect discarded cups and burger wrapping in the neighborhoods around some of the restaurant locations. McDonald’s developed three core strategies for sustaining the competitive advantage. These are customer conven ience, customer value, and optimal operations. Together with new innovative digital strategies, McDonald’s creates new and bold ideas for the company. Currently the major focus areas are nutritionShow MoreRelatedNike, an International Business2766 Words   |  12 Pagesa passion to help athletes reach their full potential combined with a partnership business plan to benefit all their partner, shareholder and consumer. Thus, we are going to study this outstanding company’s business expansion and their corporate operation in their home country (U.S.) and all around the world. Brief Historical of NIKE Nike, Inc was started by two persons who are Bill Bowerman and Philip H Knight, they met each other in 1957. Within the years, Nike began as a small distributingRead MoreCarvel Case4720 Words   |  19 Pagesdominate the greater New York area. By standardizing procedures and providing franchisees with exclusive product designs and marketing material, Mr. Carvel expanded all along the East Coast. By the early 1980s, there were over 800 Carvel stores in operation along the East Coast and in some Midwestern states. However, by the mid 1980s, the recession and the strain on Tom Carvel to manage his business began to take its effect on the franchise. Sales and quality control began to decline, and events forced