Topic Guide free essay sample

Jordan just graduated with an advertising degree and started working for an advertising agency. He joined the local Advertising Federation club so he could learn more about doing his job from veterans in the industry. Which type of power does this ad club hold for Jordan? a. reward power b. associative power c. conformational power d. referent power e. legitimate power Chapter 9 1. What is consumer culture? What are some examples of companies violating cultural norms? 2. Understand the relationship between culture, meaning, and value. What are functions of culture? 3. Distinguish cultural sanctions and cultural norms What are the two primary inputs for culture? 5. What are Hofstede’s dimension of societal value (e. g. , individualism)? 6. What is cultural distance? How is it computed? 7. Distinguish between socialization, enculturation, and acculturation. 8. What factors are associated with faster/slower acculturation? 9. What is the Quartet that shapes societal values (e. g. , school). 10. What nonverbal factors affect message comprehension (e. We will write a custom essay sample on Topic Guide or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page g. , time, space) 11. Distinguish between shaping and modeling. 12. What is glocalization? 13. What do the Dan Ariely videos on WSU say about cultural norms? What does Mike Rowe’s video indicate about U. S. culture? Sample questions Jamal lives with his two brothers, their wives and children, and his parents. In his country, each family is expected to take care of other family members. Which of the following best describes Jamal’s culture? a. individualism b. pluralism c. collectivism d. interdependent e. self-reliant In the United States, it is expected that people attending a funeral wear dark colors, but in Japan they are expected to wear white. These expectations regarding the appropriate behavior in a given situation are called cultural _____. a. taboos b. norms c. standards d. sanctions e. roles 1. Chapter 10 What is a microculture? What are role conflict and convergence? What are the dominant adult generational subcultures (e. g. , silent generation). Characteristics? How do religious microcultures affect consumer culture (e. g. , weekend days, beverage consumption). What is homogamy? What is habitus? What are characteristics of social classes? What is street culture? What are some examples? What are some cultural and demographic trends affecting CB? Sample questions Look around and you’ll see that most fraternity members wear Polo shirts. They have chosen to join a fraternity and want to define themselves from other students on campus, and wearing a certain brand of clothing helps them do that. This phenomenon in which students choose membership in a fraternity in an effort to stand out or define themselves from the crowd is called _____. a. divergence b. tradition c. core societal value d. cultural norm e. role-specific behavior Charlie is a teenager who belongs to a youth group at his church. He does activities with this group that he wouldn’t do otherwise, such as help elderly church members with their yardwork and grocery shopping. He also participates in bible studies and athletic activities with this group. This youth group is an example of a(n) _____. a. terminal group b. assimilation mechanism c. acculturation mechanism d. microculture e. subversive group Chapter 11 Understand impulsive consumption. What characterizes impulsive consumption? How is it different from unplanned behavior? What are some atmospheric elements (e. g. , odors, music). How do they affect consumer behavior? How do fit and congruity relate to atmospheric elements? What are some antecedent conditions which influence consumer behavior (e.  g. , mood, economic resources). Sample question Katrina is concerned over the appropriateness of the elements she is using to create the environment in the restaurant she’s about to open in Atlanta. She wants her restaurant to be like ones she’s visited in California that serve wood fire pizzas and cedar-plank fish. She’s using a lot of wood and rock in the interior, which is con sistent with many restaurants in California. Which atmospheric factor is Katrina concerned about? a. fit b. congruity c. synergy d. functionality e. prestige